Apoorv Mishra (Game Developer)
IMHO
IMHO™ is an anonymous friend Q&A + social games app—share your link, get honest messages, and play viral prompts.
Role: Unity Developer
Platform: Android, IOS
Tools Used: Unity, Android Studio, X Code, Mongo DB, Firebase
Company: Vapronix Web
Overview
IMHO™: Anonymous Friend Q&A is a social app for open, honest interactions. You share a customizable IMHO link on Instagram, Snapchat, or WhatsApp; friends respond anonymously, and you reply or turn answers into shareable moments. It also includes viral social mini-games like Ask Me Anything, Unpopular Opinion, Rizzler, and CUPID, with an IMHO Pro tier that adds extras like sender-hint perks.
My Contributions
Development:
Built modular anonymous Q&A flows with shareable links, inbox & reply UX, and notifications.
Created a games hub architecture for plug-and-play formats (AMA, Unpopular Opinion, Rizzler, CUPID).
Added multi-language support for multiple Indian and international languages, including right-to-left (RTL) scripts like Arabic.
Built native plugins for Android and iOS to facilitate seamless content copying and sharing into social apps such as Instagram, WhatsApp, and Snapchat.
Monetization & Live Ops:
Implemented ad monetization (rewarded, interstitial, native placements) and IAP for IMHO Pro (sender hints, premium games, perks).
Connected monetization levers (paywalls, ad pacing, sender hints) to remote configuration for rapid live tuning.
Data & Strategy:
Designed and deployed a custom analytics architecture to capture granular player events, funnels, and experiments.
Enabled A/B testing on onboarding, link sharing, paywalls, and game prompts to drive data-backed iteration and improve engagement.
Optimization Expertise:
Optimized startup and deep-link open times with lazy loading and caching.
Reduced APK size via asset pruning and modularization.
Integrated anti-spam/rate-limit mechanisms to keep sessions clean.
Team Collaboration:
Conducted code reviews and mentoring sessions, increasing sprint velocity and delivery quality.
Worked with backend and product teams to align feature roadmaps with analytics-driven priorities.
Unique Features
Anonymous friend Q&A with customizable links designed for easy sharing across Instagram, Snapchat, and WhatsApp.
Multi-language support, including right-to-left scripts, widening accessibility and reach.
Native social-sharing plugins enabling smooth, one-tap content sharing across Android and iOS ecosystems.
A custom analytics + A/B testing framework powering live data-driven improvements.
IMHO Pro tier offering premium perks, sender hints, and exclusive games.
Modular games hub enabling fast rollout of new social formats without heavy app updates.
